CROWD IQ is a breakthrough in smart Wi-Fi technology allowing retailers to link detailed customer loyalty data to Wi-Fi.
CROWD IQ gives incredible detail about customers telling you.
- Who has visited your store / premises
- When they visited
- For how long
- How often
- What they buy each time they visit
Deliver personalised campaigns you control using detailed personalised intelligence
The Crowd Proximity application is also designed to capture valuable end-user demographics and purchasing patterns to provide stores with the metrics they need to strengthen brand promotion and make direct marketing campaigns more successful and cost-effective.
You can now deliver your customers real-time personalised offers and promotions based on detailed behavioural intelligence using CROWD’s advanced proximity marketing!
How to run a campaign using CROWD IQ personalised intelligence.
- You define the trigger action for the campaign or customer engagement. This could be a store visit, sign in or log out.
- You can define the customer engagement by conditions. For instance demographic profile, time of day, gender or device.
- You control the method of customer interaction – using channels like SMS, email & Social Media
- You customise the content –for instance, rich text, video imagery, survey, coupon – deliver your message, your way
Customer VIP Alerts provide a powerful interaction and engagement.
One of the most interesting developments with CROWD IQ is a VIP alert that mixes online Wi-Fi engagement with offline experience, providing loyal shoppers with a truly enhanced shopping journey
Why not alert your store or premise management when individuals walk into your facility, based on pre- determined criteria. For instance maybe it’s a customer’s 3rd visit of the week or maybe it’s even their birthday. With the integrated loyalty and Wi-Fi platform retailers can use this information in-store to further personalise the customer experience.